The McCann Worldgroup Best of 2016 was the evolvement of their yearly review of work that came out every January and was released to the global network. It showcased all the best work for the previous year and highlighted the creatives in the agency that worked on it.

For 2017’s theme we took Global Chief Creative Officer Rob Reilly’s rally cry Creativity is the Only Way to Survive and created a graffiti inspired photoshoot. The graphics were used across assets like the website, email blasts, videos, and more.