For the inaugural McCann Worldgroup Truth 2 Meaning Awards, an in-agency global competition for strategists, the leadership team wanted a elegant trophy that couldn’t be found anywhere else.

There are six facets on the front of the award representing each of MW’s agencies at the time. The trophies are custom shaped, hand-made, constructed of crystal, and stand at about 12” high.

Below you will see the initial conceptual idea in illustrator as well as photos of the final product. It was so gratifying to see this project come to life and work with producers and 3D artists to complete it.