Branding

Brand Identity
Conceptualization
Design
Creative Direction

McCannes: Illustrated logo design and branding for McCann’s events at Cannes 2017. The lion graphic was used to make an image that was up in Times Square which highlighting the total awards won by McCann that year.

CIRI: CIRI is a statewide nonprofit organization that assists refugees and immigrants resolve legal, economic, linguistic and social barriers so that they become self-sufficient, integrated and contributing members of the community. I refreshed their brand identity which included their logo, typography and color palette.

This new design tied in the heritage of Connecticut’s state tree the Charter Oak, a symbol of wisdom, with CIRI’s mission to make a difference in the lives of refugees, immigrants, and survivors of human trafficking.

Truth About Youth: Branding for Truth Central’s Truth About Youth study which takes a very close look at millennials and gen-z. The global launch was done at The Lightbox in NYC which is a multi-media space that allowed me to create not just a presentation for our clients but a full on full dimensional experience.

SDBLC: Identity for the 2017 Leadership Conferences for the Strategic, Digital, and Business arms of McCann Worldgroup. That year was based on the concept of building foundations hence the building block look.

New York Preschool: Branding for New York Preschool a branch of New York Kids Club. The goal of the project was to create a brand that was cohesive with its parent company while still being able to stand on its own.

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