CANNES 2023

Each year at Cannes Lions, agencies transform villas along the Croisette into branded destinations for clients, partners, and industry leaders. For IPG Mediabrands, the goal was to create a distinctive visual identity for the villa that felt both premium and cohesive across every guest touchpoint.

In partnership with our OOH agency Rapport, we developed a bold visual system that anchored the entire experience. The identity extended across more than 100 deliverables, including large-scale signage, custom décor, branded menus, invitations, and event collateral. Every element was designed to feel intentional and connected, creating a seamless branded environment for guests throughout the week.

Designers: Sally Rousseau, Gelisa Henry
Art Direction: Brittany Button