Branding
Brand Identity
Conceptualization
Design
Creative Direction
From nonprofits to global agencies, each of these branding projects reflects a strategic approach to visual identity grounded in storytelling, crafted with care, and designed to resonate.
McCannes: McCann Cannes 2017 Branding
Challenge:
McCann needed a standout visual identity for their presence at Cannes Lions 2017 that celebrated the agency’s global wins and made a strong public statement.
Solution:
I created an illustrated lion logo based on that year’s Warriors of Creativity theme and custom branding that served as the visual centerpiece of the campaign culminating in a Times Square display showcasing McCann’s award count. The design embodied boldness, pride, and creative excellence on a global stage.
CIRI: Brand Identity Refresh
Challenge:
CIRI, a nonprofit supporting refugees and immigrants in Connecticut, needed a modernized brand identity that honored their mission and regional roots while creating a more recognizable visual presence.
Solution:
I refreshed their logo, typography, and color palette, drawing inspiration from Connecticut’s state tree, the Charter Oak, a symbol of strength and wisdom. The new identity reflected both heritage and hope, aligning with CIRI’s mission to empower and uplift.
Truth About Youth: Experiential Branding
Challenge:
McCann Truth Central needed to bring its research study, “Truth About Youth,” to life in a way that engaged clients and media beyond the limits of a traditional presentation.
Solution:
I designed a full sensory experience for the launch at The Lightbox in NYC, using immersive media, bold visuals, and atmospheric storytelling to make the data unforgettable. The branding struck a balance between generational insight and cultural relevance.
SDBLC: McCann Worlgroup Leadership Conference Identity
Challenge:
The Strategic, Digital, and Business Leadership Conferences (SDBLC) for McCann Worldgroup needed a unified brand identity that would tie together distinct arms of the business while communicating the theme of growth and structure.
Solution:
I developed a modular, building-block inspired identity that visually expressed the idea of laying foundations. This cohesive system spanned signage, presentation materials, and conference branding across all three business tracks.
New York Preschool: Brand Development
Challenge:
New York Preschool, a division of New York Kids Club, needed a brand identity that maintained alignment with its parent company while standing on its own in a highly competitive education space.
Solution:
I created a playful yet sophisticated brand identity that echoed the visual language of NY Kids Club, while introducing elements tailored specifically to the parent preschool audience ensuring both consistency and individuality.
