Challenge:
During the 2025 NYC Upfronts, IPG Mediabrands needed a high-end, visually cohesive environment to host executive clients—one that would feel both elevated and brand-appropriate for an exclusive cocktail event.

Solution:
As Creative Director, I led the design direction for the event held at Chez Zou in Hudson Yards. The visual concept centered around deep emerald green paired with elegant gold foiling—used across signage, menus, and decor to set a luxurious, intimate tone.

The event delivered a premium, immersive brand experience for top-tier clients—reinforcing IPG Mediabrands’ position as a sophisticated and client-focused leader during one of the industry’s most visible moments.