Challenge:
For McCann NY’s 2018 holiday party, hosted at the historic Guastavino’s, the Truth Well Brewed team needed an invitation and event branding system that honored the venue’s iconic architecture while setting the tone for a festive, elevated experience.

Solution:
I led the visual design across invitations, signage, photo booth elements, and décor coordination. Inspired by Guastavino’s tiled ceilings and early 1900s New York, I created a custom invitation that mimicked vintage subway signage—hand-drawing each tile and adding subtle variations in color to evoke craftsmanship and authenticity. The result was a tactile, timeless aesthetic that reflected both the venue’s heritage and the agency’s creative spirit.