IPG Mediabrands
IPG Mediabrands
Conceptualization
Creative Direction
Presentations & Templates
Design
Storytelling
Over my four years at IPG Mediabrands, I’ve led a wide range of brand-building initiatives, from global activations to internal campaigns. Solving business challenges through thoughtful design, strategic storytelling, and team collaboration.
CES 2025: Future Forward Identity
Challenge:
IPG Mediabrands needed a cohesive and visually compelling brand experience for their CES Villa that aligned with the overarching theme "Future Forward"—spanning both in-person environments and digital assets.
Solution:
We developed a full suite of branded materials, including environmental design, printed invitations, and motion graphics, all anchored in a futuristic yet approachable visual language that reflected the narrative.
Designer: Sally Rousseau | ACD: Alison Kelly
Peak Week: Brand Identity for Internal Learning Event
Challenge:
With multiple IPG MB agencies participating in Peak Week, there was a need for a unified brand identity that celebrated individual agency voices while reinforcing collective learning and growth.
Solution:
I developed a visual identity that incorporated color elements from each participating agency, creating an inclusive and dynamic system applied to signage, notepads, and collectible badges. The result was a vibrant look that visually reinforced the spirit of collaboration and development.
Key Presentation Slides
Challenge:
Business teams often struggle to communicate complex ideas visually and cohesively across decks.
Solution:
I specialize in distilling intricate narratives into elegant, story-driven slides that elevate both message and tone. This collection highlights my ability to bring clarity and confidence to high-stakes presentations.
Miscellaneous Marketing Materials & Event Collateral
Challenge:
From internal celebrations to executive dinners at Cannes, IPG MB needed bespoke collateral that matched the tone, audience, and environment of each occasion.
Solution:
I’ve designed a wide range of assets, from invitations and signage to digital ads that combine strategic clarity with visual appeal. Each piece is tailored to its moment while maintaining consistent brand integrity.
