IPG Mediabrands
Conceptualization
Creative Direction
Presentations & Templates
Design
Storytelling
Over my four years at IPG Mediabrands, I’ve led a wide range of brand-building initiatives, from global activations to internal campaigns—solving business challenges through thoughtful design, strategic storytelling, and team collaboration.
CES 2025: Future Forward Identity
Challenge:
IPG Mediabrands needed a cohesive and visually compelling brand experience for their CES Villa that aligned with the overarching theme "Future Forward"—spanning both in-person environments and digital assets.
Solution:
We developed a full suite of branded materials, including environmental design, printed invitations, and motion graphics, all anchored in a futuristic yet approachable visual language that reflected the narrative.
Designer: Sally Rousseau | ACD: Alison Kelly
Cannes Lions 2023: Villa Branding & Experience
Challenge:
Standing out at Cannes Lions requires more than just a presence—it demands a distinctive, elevated visual identity that breaks through a saturated landscape.
Solution:
We partnered with our OOH agency, Rapport, to craft a bold visual identity for the IPG MB Villa. The activation included over 100 deliverables—custom décor, branded menus, signage, and invitations—designed to create a seamless, premium guest experience right on the Croisette.
Designers: Sally Rousseau, Gelisa Henry | AD: Brittany Button
Sustainability Forum 2024: Visual System Refresh
Challenge:
IPG MB needed to evolve its existing design system for the second annual Sustainability Forum to visually reflect its focus on innovation, growth, and climate-forward thinking.
Solution:
We refined the system with fresh green accents and extended the identity across digital and print materials, aligning with keynote messaging from featured speaker Molly Kawahata, former climate advisor to the Obama administration.
Designer: Sally Rousseau
Peak Week: Brand Identity for Internal Learning Event
Challenge:
With multiple IPG MB agencies participating in Peak Week, there was a need for a unified brand identity that celebrated individual agency voices while reinforcing collective learning and growth.
Solution:
I developed a visual identity that incorporated color elements from each participating agency, creating an inclusive and dynamic system applied to signage, notepads, and collectible badges. The result was a vibrant look that visually reinforced the spirit of collaboration and development.
2024 Social Media Impact Strategy Report
Challenge:
IPG MB needed a way to present emerging social media trends and strategic insights in a format that felt both authoritative and fresh—anchored in sustainability and innovation.
Solution:
I designed the layout of the report, evolving the visual system with vibrant accents and clear data visualizations.
PowerPoint Template Refresh — IPG MB & MAGNA
Challenge:
Following a brand refresh, both IPG MB and MAGNA needed presentation templates that were easy to use, flexible across formats, and aligned with their new identity.
Solution:
We designed a robust template system in both horizontal and vertical formats with pre-built storytelling structures, typography hierarchy, and consistent branding—supporting teams across digital and print applications.
Designers: Gelisa Henry, Ben Huh, Sally Rousseau | ACD: Alison Kelly
Key Presentation Slides
Challenge:
Business teams often struggle to communicate complex ideas visually and cohesively across decks.
Solution:
I specialize in distilling intricate narratives into elegant, story-driven slides that elevate both message and tone. This collection highlights my ability to bring clarity and confidence to high-stakes presentations.
Miscellaneous Marketing Materials & Event Collateral
Challenge:
From internal celebrations to executive dinners at Cannes, IPG MB needed bespoke collateral that matched the tone, audience, and environment of each occasion.
Solution:
I’ve designed a wide range of assets—from invitations and signage to digital ads—that combine strategic clarity with visual appeal. Each piece is tailored to its moment while maintaining consistent brand integrity.
