Challenge:
For the launch of McCann Worldgroup’s first-ever Truth 2 Meaning Awards—a global internal competition recognizing strategic excellence—the leadership team wanted a trophy that felt iconic, premium, and unlike anything off the shelf.

Solution:
I designed a custom crystal trophy featuring six distinct facets on the front, each representing one of McCann Worldgroup’s agencies at the time. Standing at 12" high and hand-crafted to spec, the final piece was brought to life through close collaboration with producers and 3D artists. The result: a striking, meaningful object that elevated the importance of strategy within the agency’s creative culture.