In 2021 MAGNA unveiled the Equity Upfront™ initiative to raise visibility of and to create opportunities for Black-owned media businesses as well as media partners with Asian, Hispanic, and LGBTQIA+ ownership.

In 2022 I relaunched the brand identity including the logo, typography, and overall creative direction. The look and feel develops slightly every year by refreshing the pattern and lockup for the current years’ theme.

Below is the work done for the 2023 event which featured speakers such as Sherri Shepherd and Ice Cube.